Areena Saudi German (ASG) is a leading provider of contracting services in KSA & Germany.
I was tasked with the development of a new portfolio website for the company. With little to no experience in web development, alhamdulillah, I was able to create a beautiful and super fast website.
Checkout the live website.
Purpose of the project
The main purpose was to transform a PDF portfolio into a website where the company can showcase their portfolio of projects and services.
The Process
The goal of Project Phoenix was to modernize a legacy software product and make it more appealing to a new generation of users. Our strategy involved a complete visual overhaul, as well as improvements to the user experience. We worked closely with stakeholders to ensure the new brand identity aligned with the company’s vision for the future.
- Stakeholder workshops
- User surveys and interviews
- A/B testing of new designs

Storyblok CMS
The website was built to be integrated with Storyblok. This allowed anyone to edit the content of the website without any programming knowledge.
Live Editor
In addition, Storyblok has the best live editor available in a CMS. As shown in the video below, you can edit the content of the website and see the changes in real time.